How to Set Your Private-Practice Therapy Fee in 2026
Therapy sessions average $139 nationally and $176 in New York. Set your 2026 private-practice fee with real market data, no-show math, and the fee-raise payoff.
Jul 17, 2026 Matthew Sexton, LCSW
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Tag · insurance reimbursement
All insurance reimbursement posts.
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Insurance Reimbursement Gap: 30% Less Than Private Pay
Insurance pays therapists $111 a session vs. $159 private pay, about 30% less — why therapists leave insurance panels, and why your card may not get an appointment.
Jul 06, 2026 Matthew Sexton, LCSW
Headway and Alma Therapist Pay Cuts of Up to 30%
Headway cut therapist pay up to 30% on Jan. 1, 2025 — one 45-minute session fell from $144.27 to $103, per ClearHealthCosts. Aetna cuts Alma rates July 15, 2026.
Jul 06, 2026 Matthew Sexton, LCSW
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