Content Gap Analysis maps the topics and queries your competitors cover and you do not — across classical search and AI answer engines. The output is a prioritized brief list ranked by opportunity, fit with your authority, and ship effort, so the next thing you write actually closes a gap that matters.
Built for operators who don't have a marketing team.
- Healthcare brands losing organic share to specific named competitors.
- Practices whose content sits in the middle of search results pages.
- Founders deciding which content gaps to close before quarterly planning.
Concrete artifacts. No slide-deck strategy.
Competitor inventory
A scoped inventory of your top three to seven competitors across organic, AI engines, and partner channels — with notes on which compete on credibility, which on volume, and which on price.
Topical coverage matrix
A side-by-side matrix of which topic clusters each competitor covers, how deeply, and where the gaps in your own footprint sit.
Query-level gap list
A list of specific keywords and answer-engine queries where competitors rank or are cited and you are absent — ranked by volume, intent, and the credibility you bring.
AEO-engine answer audit
Sample ChatGPT, Claude, Perplexity, and Google AI Overview queries showing which competitors get cited, the citation structure they use, and what you would need to publish to enter the citation set.
Prioritized briefs
The top ten to fifteen gaps turned into ready-to-write briefs — topic, primary query, target word count, structure, internal links, and the angle that fits your voice.
Decision memo
A one-page memo recommending which gaps to close in the next quarter and which to defer — based on competitive density, ship effort, and how each gap advances your authority map.
A four-step working method.
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Competitor scoping
A 45-minute call to name the competitors that matter — by revenue, by credibility, by who shows up in the rooms where your buyers buy.
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Footprint scan
A scan of organic search positions, AEO citation share, partner placements, and content volume across the scoped competitor set.
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Gap matrix + briefs
A matrix-and-brief deliverable inside ten business days. We walk through each ranked brief on a working call.
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Hand-off
Briefs hand off to your writers, our Content Creator engagement, or your content marketing team for ship.
Frequently asked.
Will this work if I do not have well-defined competitors?
Does this cover AI engine citations or just SEO?
How many gaps do you find?
Do you also tell me what is going well?
Is this a one-time engagement or recurring?
Bring this to your practice.
Thirty-minute discovery call with Matthew Sexton, LCSW directly. No SDR, no qualification script, no junior account executive booking the next call. You leave with a scoped engagement.