On Air · MWS Radio · 122 BPM · Track — Steve Jobs

Premise. Antagonist. Reveal. Demo. Close. One arc, end-to-end.

MWS  DECK 01
Tempo 122 · 4 / 4 · PATTERN — A
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Steve Jobs
STEVE JOBS NARRATIVE

Steve Jobs is a launch-narrative engagement. We build the arc — premise, antagonist, reveal, demo, close — the slide structure, the demo script, and the stage notes. Designed for founders presenting to investors, panels of clinical buyers, payer committees, and conference audiences who will only remember the story.

Who it's for

Built for operators who don't have a marketing team.

  • Healthcare and SaaS founders pitching investors, payers, or boards.
  • Clinical entrepreneurs presenting at conferences or panels.
  • Product leads launching a new feature where the demo has to land in under ten minutes.
What ships

Concrete artifacts. No slide-deck strategy.

Narrative arc

A premise → antagonist → reveal → demo → close arc, written tight enough that the audience can repeat it back the next day.

Slide skeleton

A slide-by-slide structure with headlines, transitions, and the one-image-per-slide discipline that keeps the audience watching you, not reading.

Demo script

A scripted demo with verbatim narration, the exact click path, the planned failure points, and the recovery lines.

Stage notes

Pacing, pause cues, where to stand, where to look, and which slides earn the room going silent.

Q&A defense

The fifteen hardest questions from your audience, the answer you give, and the answer you avoid giving — and why.

Soundbite bank

Three press-ready quotes the audience and journalists can lift verbatim, written for the conversation that happens after you walk off stage.

How it gets built

A four-step working method.

  1. Story intake

    A 45-minute call to capture the product, the audience, the goal of the talk, and the genuine reason the work matters to the founder.

  2. Arc draft

    A first-draft arc inside five business days — premise, antagonist, reveal, demo, close — with margin notes on emotional beats and structural risks.

  3. Slide + demo build

    A second pass adds the slide skeleton, demo script, and stage notes. We rehearse one full run on video and mark the moments to keep, cut, or rebuild.

  4. Dress rehearsal

    A final timed rehearsal — clock, slides, demo, and Q&A — captured on video for review and one last edit pass before the event.

Questions answered

Frequently asked.

Is this just slide design?
No. Slide design is the last deliverable; the narrative arc is the work. A well-designed slide deck for a bad arc still loses the room. We build the arc, then the slides serve the arc.
Can you write the talk if I give you the product?
No — the founder has to be in the arc. The engagement is collaborative because the talk only lands when the audience believes the founder owns every word. We extract the story, structure it, and rehearse it; you deliver it.
Does this work for clinical and healthcare audiences?
Yes. Most engagements are aimed at clinical buyer panels, payer committees, conference audiences, and investor rooms that include clinicians. The arc adapts to the audience — what plays on a TED-style stage does not play in front of a credentialing committee, and vice versa.
What if my product demo is fragile?
The demo script includes planned failure points and recovery lines. A demo that the audience knows could fail — and recovers — often plays better than a flawless one. We rehearse the recovery, not just the success path.
How long does this take?
Three to four weeks from intake to dress rehearsal. Faster timelines are possible for urgent events but skip the second revision pass.

Bring this to your practice.

Thirty-minute discovery call with Matthew Sexton, LCSW directly. No SDR, no qualification script, no junior account executive booking the next call. You leave with a scoped engagement.