Content Marketer is the engagement that lives after Content Creator. We take what you publish and put it in front of the right audience — through search, AI engines, social, email, partner placements, and a measured paid layer when the math works. Built to compound, not chase the algorithm.
Built for operators who don't have a marketing team.
- Practices and clinics whose great content is invisible to its actual buyers.
- Clinical SaaS startups with a blog that is not yet producing pipeline.
- Healthcare founders ready to compound owned audience instead of restarting every quarter.
Concrete artifacts. No slide-deck strategy.
Distribution audit
Where your existing content already shows up, where it is invisible, and the gap between the audience you reach and the audience you intend to reach.
Channel weighting
A weighted matrix — search, AEO, LinkedIn, X, email, partner placements, paid amplification — recommending where each new piece deserves work.
SEO + AEO baseline
A technical and editorial baseline — internal linking, schema coverage, speakable selectors, AeoSummary blocks — so every new piece compounds the existing footprint.
Partner + syndication plan
A short list of newsletters, podcasts, and partner sites with a pitch template for each, calibrated to your category and credibility footprint.
Email and nurture sequences
A primary nurture sequence and a re-engagement sequence built around your highest-performing long-form content.
Measurement dashboard
A single dashboard with channel-by-channel attribution, lag and lead indicators, and a weekly review cadence to keep the work honest.
A four-step working method.
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Audit + baseline
Two weeks of work to map your existing content footprint, the audience it actually reaches, and the technical baseline.
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Channel weighting
A recommended channel matrix and a 90-day distribution plan landed in week three, reviewed in a working session, and finalized inside seven days of that call.
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Build + ship
Sequences, partner pitches, paid creative, and dashboard build out across weeks four and five — with hand-offs to your team or our Content Creator engagement for asset production.
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Monthly review
A monthly review call against the dashboard, with channel-by-channel adjustments and the next month's priorities.
Frequently asked.
How is this different from a content marketing agency?
Do you handle paid amplification?
Do you produce the content or just distribute it?
What does measurement look like in healthcare where attribution is hard?
How long until I see results?
Bring this to your practice.
Thirty-minute discovery call with Matthew Sexton, LCSW directly. No SDR, no qualification script, no junior account executive booking the next call. You leave with a scoped engagement.