Social Content is the strategy, drafting, and scheduling layer for clinicians and healthcare brands building owned audience on LinkedIn, X, Instagram, and Threads. We define what to post per platform, draft to your voice guide, schedule through a real scheduling platform, and report weekly on what worked.
Built for operators who don't have a marketing team.
- Clinicians and coaches building professional audience on LinkedIn.
- Healthcare founders posting daily without a clear engagement pattern.
- Practice owners using Instagram or Threads for patient education and trust-building.
Concrete artifacts. No slide-deck strategy.
Audience + platform fit
A short brief naming the two platforms where your audience actually shows up, the formats that earn engagement there, and the formats that waste effort.
Per-platform content brief
For each priority platform — LinkedIn, X, Instagram, Threads, BlueSky as warranted — a brief covering cadence, format mix, hashtag policy, and engagement protocols.
Drafted social posts
A weekly or daily cadence of drafted posts — original, repurposed, and threaded — written to your voice guide and ready for review.
Scheduling + publishing
Posts scheduled through a real scheduling platform with cross-post handling, optimal time-of-day, and image-and-link discipline.
Engagement protocols
A protocol for comment replies, DM triage, and engagement on other people's posts that compounds reach without becoming a full-time job.
Weekly performance report
A short weekly report — what earned engagement, what fell flat, and what to do next — landed in your inbox or working channel.
A four-step working method.
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Audit + platform fit
A two-week audit of your existing social footprint, the platforms where your audience actually engages, and the formats that already work for you.
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Voice + brief alignment
A voice-and-platform working session, then per-platform briefs and the first week of drafts landed inside ten business days.
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Recurring cadence
Drafts, scheduling, engagement, and weekly reports on a recurring cadence — usually monthly retainer with quarterly recalibration.
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Quarterly review
A quarterly review covering audience growth, engagement quality, lead conversion, and whether the platform mix still fits — with adjustments handed back to the brief.
Frequently asked.
Will you post on my behalf or do I publish myself?
Do you handle DMs?
Is this just LinkedIn?
What about engagement pods and growth hacks?
What if a post lands wrong?
Bring this to your practice.
Thirty-minute discovery call with Matthew Sexton, LCSW directly. No SDR, no qualification script, no junior account executive booking the next call. You leave with a scoped engagement.