Market Intelligence is a product- and design-content scan. We teardown how competitors position, the language buyers already use, the narrative gaps in your category, and the moves you can make in the next two quarters that competitors cannot quickly copy. Built for product, design, and founder leads who need a clear read on the field.
Built for operators who don't have a marketing team.
- Product and design leads at clinical SaaS and healthcare startups.
- Founders preparing the next quarter's positioning or product narrative.
- Marketing leads inheriting a category they did not build.
Concrete artifacts. No slide-deck strategy.
Competitive positioning teardown
A teardown of how your top competitors position — hero copy, demo flows, pricing pages, founder narrative — with notes on what is working, what is dated, and where the seams show.
Buyer-language atlas
The actual words your buyers use — pulled from review sites, community forums, podcast transcripts, sales call notes when available — organized by job-to-be-done.
Narrative gap map
The category narrative as it stands today, the moves competitors have already claimed, and the open territory where a strong narrative is still available.
Product + design signal scan
A scan of product changes, design refreshes, and hire signals across the competitive set in the last six months — early indicators of where each competitor is heading.
Two-quarter recommendation
A short memo recommending three to five narrative or positioning moves you can make in the next two quarters, ranked by defensibility and ship effort.
Watchlist
A 90-day watchlist — competitor pages, hire announcements, product changes — that you can monitor without re-running the full scan.
A four-step working method.
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Category framing
A 60-minute call to align on category boundaries, the competitors that matter, and the questions the intelligence is meant to answer.
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Field scan
Two weeks of scan work — positioning pages, demo flows, buyer reviews, founder interviews, hire signals, design audits.
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Synthesis
A draft synthesis inside the third week, walked through line-by-line on a working call.
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Final memo + watchlist
Final memo and watchlist landed in week four, with an optional 30-day check-in to update the watchlist with what has shifted.
Frequently asked.
How is this different from a competitive teardown?
Do you cover product design as well as positioning?
Will you tell me what to copy from a competitor?
How sensitive is the work?
Can this inform investor materials?
Bring this to your practice.
Thirty-minute discovery call with Matthew Sexton, LCSW directly. No SDR, no qualification script, no junior account executive booking the next call. You leave with a scoped engagement.